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Bauer & Greyser: Advertising in America: The Consumer View

Robert L. Birmingham February, 1969

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A Review of Advertising in America: The Consumer View by Raymond A. Bauer and Stephen A. Greyser

This website contains views and opinions published by members of the Journal’s editorial team on issues germane to the Journal’s area of focus. The views expressed on this website and in individual posts represent the views of the post’s author(s) only.

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